Privacy Policy

Last updated: November 14, 2026

Roots Coffeehouse (“we,” “us,” “our”), a trade name of Boulevard of Greens, Inc., is a craft coffee café and gathering place with two locations in Texas: 400 Bryan Ave in Fort Worth and 9101 Texas 26 #101 in North Richland Hills. This policy explains what information we collect when you visit a café, order from us, call us, sign up for our emails or texts, or use our website, rootscoffeehouse.com, or our online ordering page; how we use it; who helps us handle it; and the choices you have. If anything here is unclear, just ask us at hello@rootscoffeehouse.com.

The Short Version

We collect what you give us (a form, an order, a rewards sign-up, a phone call) and what the tools on our website and ordering page collect automatically, such as which pages you open.
We do not sell your personal information for money. We do share some of it with Google and Meta for our ads, as this policy explains, and you can say no to that.
Payments, online orders, rewards, gift cards and our marketing emails and texts run on Square. Our website runs on Squarespace. Our website statistics and some of our ads run on Google, and some of our ads run on Facebook and Instagram (Meta).
Your choices: use Cookie Choices on our website to turn off our analytics and advertising cookies, unsubscribe from any email, reply STOP to any text, or ask us to leave you out of customer-list ads. A few tools are not covered by Cookie Choices; this policy and our Cookie Policy say which.

What This Policy Covers

Our cafés (the register), our website at rootscoffeehouse.com, our online ordering page run by Square (rootscoffeehouse.square.site), and our calls, emails and texts. Other sites we link to, such as Instagram, Facebook, X, delivery apps and job sites, have their own policies, and we do not control them.

Information We Collect

What You Give Us

Forms on our website. When you use our contact form, we receive what you enter: your first and last name, email address and message. When you sign up for our newsletter (the “get the latest in your inbox” button), we receive your first and last name and email address so we can send you our news and offers. Squarespace, which runs our website, receives what you send through these forms. To block spam, the forms can use Google reCAPTCHA, a check run by Google; when it runs, Google sees your IP address and browser details.
Orders and payments. Orders at the register and on our online ordering page are processed by Square, our point-of-sale company. Square handles card payments, so we never receive or store your full card number. We receive the order, the amount, the card brand, the last four digits, and a code that Square makes from the card (it is not the card number) that tells us when the same card comes back. When you pay by card, Square may create a customer profile from the payment so it can send you a receipt if you ask for one and recognize you next time.
Our online ordering page. When you order for pickup or delivery there, Square keeps the details you give (such as your name, email, phone number and order) in our customer records. If you choose delivery, your address and contact details are used to get the order to you, including by any delivery company that carries it. The page also has a newsletter sign-up (“Stay in the Loop”), and Square receives what you enter there. That sign-up uses Google reCAPTCHA, a spam check run by Google.
Rewards and gift cards. If you join our rewards program or buy or use a gift card, in a café or online, Square keeps the details you give (such as your phone number or email), your points and your purchases so the program works.
Phone calls. When you call 817.349.8059 (Fort Worth) or 817.503.7344 (North Richland Hills), our phone system may keep call details, such as the time and the number that called, and any voicemail you leave, so we can call you back.
Delivery apps. If you order through DoorDash, Uber Eats or Grubhub, the app collects your information under its own policy and passes your order, with the details it chooses to share, to our register.
Job applications. Our Jobs page links to our job posting on Indeed. If you apply there, Indeed’s policy covers what you give it, and we receive your application from Indeed. We do not take job applications through our website.
Reviews. Reviews you post on Google or other sites are public, and we may reply to them publicly.

What Is Collected Automatically

Website statistics. Our website uses Google Analytics to see how it is used: which pages are opened, the type of device and browser, roughly where visitors are and how they found us, and when someone presses Order Online. Google Analytics uses cookies (see our Cookie Policy) and gives your browser a random ID, not your name or email. It also runs on our online ordering page, described below.
Squarespace’s own statistics. Squarespace, which runs our website, also counts visits with its own statistics tool. It sets its own cookies on every page and sends each page view to Squarespace’s servers. Cookie Choices does not turn this off.
Google Ads. Our Google Analytics is linked to our Google Ads account. That lets us see which of our Google ads led to a visit or to an action such as pressing Order Online, and it can let Google show our ads again to people who have visited our website.
Meta pixel on our website. We run the Meta (Facebook) pixel on our website. It tells Meta when a page is opened (with the page address), when someone taps Order Online (we call this “OrderOnlineClick”) and when someone taps one of our phone numbers to call us (“Contact”), along with your IP address and browser details, so we can measure our ads and show them to people who visited. It uses cookies (see our Cookie Policy). Squarespace’s own website tools may also report some actions to it, such as when one of our website forms is sent. Our own code sends Meta no names, email addresses or phone numbers. In the United States the pixel starts when a page opens, unless you have pressed Decline or your browser sends a Global Privacy Control signal.
Details typed into forms. Our Google tag can notice an email address, phone number or street address typed into a form on our website and send Google a scrambled (hashed) copy, which Google uses to measure our ads. Our code allows this only while advertising is allowed: when you press Decline, or your browser sends a Global Privacy Control signal, the tag is told it may not share these details for ads.
Our online ordering page. The ordering page, rootscoffeehouse.square.site, runs on Square, not on our website. Square and the tools it uses set their own cookies there. We have also added our Meta pixel to it through Square’s settings. Square’s code then tells Meta when a page is opened, when you view an item, when you add an item to your cart and when you place an order, with the order’s value and codes for the items (not their names), along with your IP address and browser details. Square’s code also sends a copy of these events through Square’s own servers to Meta, and there is no setting for us to switch that copy off. When you place an order, the copy sent to Square’s servers can also include the email address and phone number you gave at checkout; Square decides what its servers pass on to Meta. We have not connected our menu to Meta. We have also added Google Analytics to the ordering page through Square’s settings. Square’s code then tells Google Analytics when a page is opened, when you view an item, when you add an item to your cart and when you place an order, with details of the order such as its value and the items in it, using a random ID in a cookie, not your name or email. So that a visit that starts on our website and continues on the ordering page counts as one visit, the Order Online link passes that random ID from our website to the ordering page. The pixel and Google Analytics on that page do not respond to Global Privacy Control or Do Not Track signals. Our website’s cookie bar and Cookie Choices link do not apply on the ordering page, and that page has no cookie bar of its own.
Outside servers. When a page of our website loads, your browser also fetches our fonts from Adobe Fonts, and our home page plays a background video hosted by Vimeo, so those companies see your IP address and browser details, as they would for any website. Vimeo’s video player also sets its own cookies when the home page loads (see our Cookie Policy). Cookie Choices does not turn them off.

Ads to Our Own Customers

To show our ads on Facebook and Instagram to people who have bought from us or signed up with us, and to people similar to them, we share a scrambled (hashed) copy of the email address and phone number in our customer records with Meta. Hashing turns the address or number into a code, so it is not sent as plain text. It does not make it anonymous: Meta compares the code with codes made the same way from its own users’ details to find matching accounts. We send nothing else for this: no names and no order records. But the list a person is on can reflect how they buy from us. We may group customers (for example, people who ordered recently, people we have not seen in a while, the customers who spend the most with us, and people who have not ordered food from us) so our ads fit them. We may also build ad audiences from people who visited our website or ordering page. Unsubscribing from our emails or texts does not take you off these ad lists. That is a separate choice (see “Ads and Your Choices”).

Emails, Texts and Offers

Emails. Our marketing emails are sent through Square, and every one has an unsubscribe link. Square tells us how many people opened an email or clicked a link, and whether a purchase followed.

Texts. If you sign up for texts from us, we send them through Square. They are mostly offers and coupons. Message frequency varies, and message and data rates may apply. Reply STOP at any time to stop them. Agreeing to receive texts is never a condition of buying anything.

Ads and Your Choices

We use Google and Meta to measure our ads and to show them to people who have visited our website or ordering page, or who are in our customer records. Some laws call this “targeted advertising.” Here is how to say no:

On our website: press Cookie Choices (you will also find it at the bottom of our website’s pages) and choose Decline. Decline turns off our Google Analytics and Google advertising cookies and stops our Meta pixel on our website. We remember your choice in your browser, and you can change it with Cookie Choices at any time. If your browser sends a Global Privacy Control signal, we turn advertising off for you automatically. Decline does not turn off Squarespace’s own visit statistics, the home-page video from Vimeo, or the security cookie our website needs; our Cookie Policy lists them.
Customer-list ads: email hello@rootscoffeehouse.com with the email address or phone number you gave us and ask to be left out. We add it to our do-not-advertise list and, from then on, leave it out of the customer lists we share with Meta. You will stay in our own records.
Our ordering page on Square: our website’s cookie bar and Cookie Choices link do not apply there, and the Meta pixel and Google Analytics there do not respond to Global Privacy Control. Use your browser’s cookie settings and the Google and Meta settings below.
Google: manage ads at adssettings.google.com, or install the Google Analytics opt-out add-on at tools.google.com/dlpage/gaoptout.
Facebook and Instagram: use the ad settings in your own account.
Industry opt-out: youradchoices.com.

How We Use Information

We use it to serve you and run our cafés (taking and fulfilling orders, running rewards and gift cards, answering calls and messages); to reply to forms and requests; to send offers and updates; to understand what is working, such as which drinks, dishes and offers people like, using the sales and customer records we copy from Square into our own private reporting system; to measure and improve our website and our ads; to keep our website and cafés safe and prevent spam and fraud; and to follow the law.

Who We Share It With

We share information only with the companies that help us run Roots Coffeehouse, and when the law requires it:

Square, for payments, orders, online ordering, rewards, gift cards, customer profiles, and our emails and texts. Square’s privacy notice: squareup.com/us/en/legal/general/privacy.
Squarespace, which runs our website, its forms and its visit statistics.
Google, for website statistics, ads, the spam check on forms, and the cloud service that holds our private reporting system.
Meta (Facebook and Instagram), for ads, as described above.
The company that runs our phone lines.
Indeed, where we post jobs and receive applications.
DoorDash, Uber Eats and Grubhub, for delivery orders, under their own policies.
Any delivery company that carries an order from our ordering page, which receives the address and contact details needed to deliver it.
Adobe and Vimeo, for the fonts and the video on our website.
Our professional advisers, and others when the law requires it. If Roots Coffeehouse is ever sold or merged, customer records may move to the new owner.

Cookies

Our Cookie Policy lists the cookies on our website and ordering page and explains how to change your choices.

How Long We Keep It and How We Protect It

We keep customer, order and form records for as long as we need them to serve you and run our cafés, and as the law requires (for example, for tax records). Most of these records are kept with the companies named above, and we rely on their safeguards. No way of storing or sending information is completely secure.

Your Choices and Rights

Cookies: use Cookie Choices to accept or decline our analytics and advertising cookies at any time.
Global Privacy Control: if your browser sends this signal, our website turns advertising off for you: the Meta pixel does not load, and Google is told not to use advertising cookies. Analytics stays on unless you also press Decline. Our Square ordering page does not respond to this signal.
Do Not Track: on our website, our cookie choices do not respond to the older Do Not Track setting; use Cookie Choices or Global Privacy Control instead. The Meta pixel on our Square ordering page does not respond to it either.
Emails and texts: use the unsubscribe link in any marketing email, or reply STOP to any text.
Your information: you can ask whether we hold personal information about you and for a copy of it, ask us to correct or delete it, and ask us not to use it for targeted advertising. The Texas Data Privacy and Security Act describes these rights, and we honor these requests wherever you live. We reply within 45 days. If we need more time, we will tell you why within those 45 days, and we may take up to 45 more days.
If we say no: we will tell you why and how to appeal. To appeal, reply to our answer, or email hello@rootscoffeehouse.com with “Appeal” in the subject line. We will answer your appeal in writing within 60 days and explain our decision. If we turn down your appeal, you can file a complaint on the Texas Attorney General’s consumer complaint page.
Visitors outside the United States: our cafés serve Texas. If your browser is set to a European time zone, our cookie bar appears when you arrive until you make a choice, and our Google Analytics and Google advertising cookies and our Meta pixel stay off until you press Accept. Squarespace’s own statistics, the home-page video and our ordering page work the same way for everyone.

To make a request, email hello@rootscoffeehouse.com, call us at either café or ask at the counter. We may ask a few questions to confirm it is you before we change or share anything.

Children

Our website and online ordering are meant for adults. We do not knowingly collect personal information from children under 13. If you think a child has sent us information, tell us and we will delete it.

Changes to This Policy

We may update this policy from time to time. The date at the top shows the latest version.

Contact Us

Roots Coffeehouse (a trade name of Boulevard of Greens, Inc.)
Fort Worth: 400 Bryan Ave, Fort Worth, TX 76104 · 817.349.8059
North Richland Hills: 9101 Texas 26 #101, North Richland Hills, TX 76180 · 817.503.7344
hello@rootscoffeehouse.com